Walgreens takes minority stake in makeup company Birchbox, hopes to lure customers to beauty aisles

Walgreens will experiment with adapting Birchbox's concept to some of its stores, stocking shelves with more "prestige" makeup brands, dedicating more floor space to Birchbox and allowing customers to "build your own Birchbox" at Walgreens.

from Business News https://ift.tt/2IDzo3M